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BEC阅读考试真题详解(3)[1]

发布时间:2017-11-13 15:03:07 来源: 阅读量:

【摘要】BEC网权威发布BEC阅读考试真题详解(3),更多BEC阅读考试真题详解(3)相关信息请访问商务英语考试(BEC)网。In the last few years, mana

BEC网权威发布BEC阅读考试真题详解(3),更多BEC阅读考试真题详解(3)相关信息请访问商务英语考试(BEC)网。

In the last few years, managers throughout industry haveseen more changes than many of them could have expected tosee in their entire working lives having to communicateinformation which often leads to feelings of insecurity hasbecome a key activity. From being regarded as relativelyunimportant in many companies , management employeecommunication has become a central corporate need.   Concordia International provides a good example of acompany that has adjusted well to the changing needs for communication . since 1995 ,Concordia has been turned inside-out and upside-down, to ensure that it is a marketing –led,customer-responsive business, one that looks outwards at customers and competitors, ratherthan inwards at its own processes and the way things were done in the past. In the last eightyears, Concordia has reduced its workforce by more than 80.000 people - or 35% -on a voluntarybasis, with further downsizing anticipated.   From being an engineering company, Concordia is now remaking itself as a service company.The role of employee communication in such a context is to build people’s self-confidence, topersuade them that, although it is inevitable that the changes will go ahead, they also bring withthem new opportunities for employees. However, this is not an easy task. People tend to beskeptical of these claims and to feel that they are losing touch with the company they haveworked for over many years. This is understandable, since many of the old certainties are beingswept away , including the core activities of the company they work for. Above all , they have hadto face up to the fact that they no longer have a job for life.   Research indicates that people respond to this predicament in a variety of ways. The bulk ofemployees fall into two main categories in terms of their response to the new situation: on the onehand there are the “ pragmatists” and on the other “ the highly anxious” the former see their jobas a means to an end and have a relatively short-ter

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